In Differentiate & Dominate, Brian Buresh, owner of Buresh Home Solutions, shares his bold and unconventional strategies for standing out in the crowded home services industry. By challenging traditional methods with tactics like using a friendly mascot to build trust and delivering brutally honest “straight talk” to customers, Buresh has achieved significant growth, customer loyalty, and profitability. This book isn’t about just minor tweaks—it’s a call for transformative change, encouraging businesses to embrace their uniqueness, capture attention, and dominate their local market. If you’re ready to break free from the pack and become the go-to choice, this book is your roadmap to success.