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February 2026 Blog
February Blog
A Quality Read
Mark Manson’s article, “The Most Important Question of Your Life” offers a powerful perspective on life, happiness, and success. To achieve happiness, we must be willing to struggle. To achieve meaningful things, we must learn to live with risk and uncertainty.
The article really got me thinking about the last five years at Buresh Home Solutions, Inc. I’ve taken many risks, made plenty of mistakes, grown from 8 employees to 40, and experienced more than a few sleepless nights and tough days. It certainly hasn’t been easy. But good things rarely come easy — they require work, practice, and attention.
One line from the article really stuck with me: “Because if you want the benefits of something in life, you have to also want the cost.”
It’s been 23 years since I started BHS, and there have been many costs associated with building the company I envisioned, especially when it comes to surrounding myself with a team that’s as committed to doing things the right way as I am.
To endure, you have to want it badly enough. And we’re not done yet. But today, I’m grateful for the costs. They tested me, strengthened my resolve, and helped shape me into who I am today.
Podcast I'm Listening To
This is from one of my favorite podcasts, Founders Podcast, hosted by David Senra.
In this episode — one of the shortest I’ve listened to — he shares ideas about life from Kevin Kelly, the co-founder of WIRED.
The episode is packed with wisdom. It’s a reminder that small insights, applied consistently, can go a long way.
Episode link:
https://www.founderspodcast.com/episodes/410-excellent-advice-for-living
Couldn't Agree More
This is an excerpt from How to Make a Few Billion Dollars by Brad Jacobs:
“An empty seat is less damaging than a poor fit.”
Simple, clear — and a powerful reminder that hiring the right people matters more than hiring quickly.
The Modern Contractor Podcast
In the latest episode of the The Modern Contractor podcast, I sit down with Andy Saitz of ArchCity Windows to talk about a mistake many contractors make — emailing a quote and hoping for the best. We discuss why that transactional approach often costs more than just a sale, it costs trust and long-term relationships.
Andy shares how slowing down the sales process, focusing on education, and creating a tailored customer experience has transformed his business. Instead of high-pressure tactics, we talk about building confidence, positioning yourself as a guide rather than a closer, and why a relationship-driven approach can actually improve your close rate and long-term success.
It Really Works
Action is the answer.
When something is bothering me and I can’t stop thinking about it, stewing over it usually only makes it worse. Recently, I’ve tried something different. I tell myself to just do something. Go outside. Get a cup of coffee. Call a parent. Go for a walk. Do something completely unrelated.
On my last trip to Florida, I had something pretty heavy weighing on me. It lingered more often than I would have liked. But there were moments when I simply got off my butt, got out of my head, and took action. No ruminating. Just move.
Mel Robbins calls this the idea behind her book, The 5 Second Rule.
Put simply: when you feel an impulse to do something helpful — start a task, speak up, get up — count down 5–4–3–2–1, and at “1,” take a physical action immediately, before overthinking talks you out of it.
Action breaks the cycle.
